Projects co-financed by the EU

Project title:
Purchase of specialist consultancy services within the framework of a grant project: “SPECTRUM. Pomeranian advisory services system.”

The total value of the project is PLN 326,000.00
Co-financing in the amount of PLN 133,755.00

Objectives, scope and effects of the project: The major objective of the project includes comprehensive and multi-layered advisory services in the area of marketing, mainly comprising recommendations concerning Internet marketing, as well as new identification of a brand/rebranding both in the visual context and in the context of a broader concept of organizational changes in a company.

Among other things, the following issues will be analyzed: the creation of visual brand communication principles, determination of a strategy for designing, implementing and developing websites, drawing up of detailed assumptions to paid promotional actions in Social Media, determination of an analytics system of e-marketing actions and preparation of optimizing recommendations in terms of SEO and SEM.

PBy enlarging the scale of action and applying new media, the project will help to increase income and competitiveness. It will give rise to the possibility of implementing innovative projects, will contribute to the enhancement of the company’s activities and will optimize campaigns in the area of promotion and communication.